The digital transformation is here!
The next generation has had smartphones in their hands since kindergarten and a culture that revolves around social media. Cyber attacks are as real a threat as digital obsolescence. The traditional roles of C-suite executives must evolve with the times. Responsibilities are shifting, and new skill sets are needed to effectively manage what lies ahead. Written by a dynamic thought leader with a deep understanding of global Internet policy and the ways it will impact how you do business, Digital in the Boardroom will help you create your leadership vision, eliminate the status-quo culture, and discover the opportunities of a proactive approach. Covering everything digital, from learning to discern signs of change, to taking charge of cybersecurity, and revolutionizing your marketing strategy, this book will help you bring your boardroom into the digital age and prepare your company for the future of the Internet. This accessible guide for senior executives and board members shines a light on what you need to know about the digital landscape, how to predict future trends, and what boards should consider in managing digital across the organization. Author Jennifer Wolfe, helps those in C-suite positions break down status-quo culture and shatter the silos that are holding their companies back in order to better meet the demands of a complex and rapidly changing digital environment with more collaborative and open processes.
In Digital in the Boardroom, Wolfe, a true leader on the future of the Internet, draws upon her unique background as a trusted advisor to c-suite executives, tech start-up entrepreneur, intellectual property lawyer, and expert in public relations, process improvement, and global Internet policy to provide you with valuable insights, including:
- Signals of change
- The next generation of the Internet and new top-level domains
- Social networking
- Data optimization
- How to manage digital at the board level
In this era of the digital transformation, it’s up to top-level executives to create a strategy to take on what’s to come - this book shows you how.
Strategies for Brand Protection in the Next Generation of the Internet
For the first time in the history of the Internet, ICANN (the non-profit organization which runs the Internet) has approved the release of up to 1,000 new generic top level domains such as .yourbrand or .restaurants to anyone who wants to apply for one. There are already hundreds of declared applicants and more joining the list every day. While it is costly to obtain a new top level domain, likely at least $500,000 for the first year, they will need to protect their existing .com and brand in an exponentially increasing Internet world.
This rapidly changing new regime of the Internet will impact the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Largely under the radar of even sophisticated and savvy business executives, when the new Internet launches in late 2012 to early 2013, businesses of all sizes will need guidance on how to respond. Those lucky enough to catch on early and apply for their own top level domain between January and April of 2012 will be in for the biggest paradigm shift since the Internet began and potentially capitalize on the next channel of the Internet. In desperate need of attention and study, this book is sure to fly off the shelves when the new Internet is launched.
Wolfe and co-author, Anne Chasser, interviewed executive leaders from Microsoft, Procter & Gamble, Verizon, Time Warner, reMax, Yahoo! Scripps Networks Interactive and leading industry players to identify important trends that continue to unfold.
Domain Names Rewired was endorsed by Horacio Guiterrez, former General Counsel of Microsoft and now General Counsel at Spotify noting that:
Connecting Branding, Creativity, and Intellectual Property Strategy
Consider this: it’s generally accepted that to achieve an increase in margin, market share, revenue, and market value, a company must innovate and create for consumer needs and wants. But renowned IP strategists Anne Chasser and Jennifer Wolfe argue in Brand Rewired that in the future—i.e, now—companies must add another layer of thinking to the creative process: an interdisciplinary approach that considers long-lasting intellectual property from the start of the creative process.
If the brand process is approached this way, you will get the job done faster, utilize fewer resources, reduce costs and increase the likelihood of success. Intelligent and timely, this book takes a look at:
- The driving trends in intellectual asset valuation—and why they should matter to you
- Insider secrets for a strong intellectual property-branding portfolio
- Why intellectual property—product name, logo, slogan, product design and packaging, and copy—must be integrated into the creative process
- What your company must do to avoid potential lawsuits and increased costs
- How a multi-disciplinary Brand Rewired approach can reduce your costs and increase your return on investment
Featuring surprisingly revealing interviews with executives from leading worldwide companies including Procter & Gamble, Kodak, Yahoo!, Kraft Foods, Kimberly Clark, Harley-Davidson, General Mills, LPK, J.Walter Thompson, Scripps Networks Interactive, Northlich and more, this book is not another IP strategy guide. This is the strategic direction every brand manager, marketing professional, intellectual property lawyer, valuation professional, intellectual asset manager, intrapreneur or entrepreneur needs to gain a step on the competition.
Want to see our economy make a sustainable recovery from its current financial crisis? Want your business to survive in this century? Get Brand Rewired.
Brand Rewired was endorsed by Chris Thoen, Managing Director, Global Open Innovation Office at Procter and Gamble:
The Road to Independence
101 Women's Journeys to Starting their Own Law Firms
This is a collection of 101 letters from women who have taken the courageous and difficult step of creating a law firm of their own, either as a solo or with others. Focusing on the experiences, challenges, and opportunities of women-owned law firms, these women reiterate key themes: Of becoming businesswomen. Of choosing a practice area true to their passion. Of controlling not only their days but their destinies. Of ambition in action.
Read Jen's story about starting her law practice at the age of 28 out of her apartment and growing it into the largest woman owned intellectual property law firm in the United States with Fortune 100 clients such as Microsoft and Procter & Gamble.